Today I’d like to welcome Ivy Delfin who specialises in search engine optimisation. Read on for some great ideas to help you boost the traffic to your blog and get the views you deserve. Enjoy!
Tips for boosting your blog with SEO
It’s a privilege to be a professional blogger, but it can be difficult to get your baby off the ground. There are over 152 million blogs out there, and counting, so you’re competing for the attention of the world’s population with the equivalent of an entire country of bloggers. No mean feat. To help you get the attention you need and deserve, there are a few things you will have to make considerations for and work into your blog. This secret to attracting the eyeballs of the Internet all come back to Google and SEO. SEO is short for Search Engine Optimisation, and with Google the biggest and most powerful search engine, the vast majority of websites and blogs construct their SEO in line with Google’s algorithms. The strategy behind SEO is that by making your content more appealing to Google, you will appear higher in the search results for your relevant search terms, thus getting more clicks into your website.
While the term “algorithims” may seem a little intimidating, you actually don’t need to know much about them at all or how it works because there are so many posts like this one that break it down and just tell you what the right thing to do is. Breaking the SEO strategy into 3 different components so it’s easily digestible, we have: whole site SEO, page SEO and inbound links.
Here is how to implement basic SEO strategies into your blog to increase clicks to your site.
Whole site SEO
Permalink is another name for URL, so instead of having a page of your site having a URL add on of a whole bunch of numbers, letters and punctuation, you can change the permalink to something neater that people can easily remember and reference. Make these as clean and sleek and as informative as possible. For example, a post on making the most out of SEO for your blog would be blog.com/using-seo-for-your-blog.
Make sure your anchor text is descriptive so you don’t overuse phrases and it’s easy for users to navigate their way throughout your blog. Use internal links, that is, links to other pages on your site in your posts as this helps your rankings. It is also a good idea to add sharing options like Facebook and Twitter icons that allow people to share the post with friends; Google and Bing like this feature.
Make sure you use keywords in your page titles and write long posts as these rank higher. Use high quality links out of your site and ones that are highly relevant to your post. Make your posts dynamic by adding images and videos, engaging your readers in interesting writing and most importantly RELEVANT content.
This is done by getting other sources to link back to you. Ask people to write guest posts, build other blogs and build relationships with other bloggers.
Ivy works for online marketing company Optimising, helping users make their content rank well.